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Privacy policy

Last reviewed: May 2026

Who we are

This privacy policy applies to UK Top Casino Ranks, an independent informational comparison website. When we refer to “we”, “our”, or “us”, we mean the operator of this site.

We are not a casino operator. We do not collect or process gambling-related personal data such as account details, payment information, or betting history. Any personal data you share with a casino operator through our affiliate links is governed by that operator’s own privacy policy, not ours.

What data we collect

Contact form submissions: If you use our contact form, we collect your name, email address, and the content of your message. This data is used solely to respond to your enquiry.

Analytics data: We use analytics tools that may collect anonymised data about how visitors use the site — including page views, referral sources, device types, and approximate geographic regions. This data does not identify you personally.

Cookies: See our Cookie Policy for detail on the cookies used and your consent options.

How we use personal data

We use personal data for the following purposes:

  • To respond to contact form messages
  • To understand aggregate usage patterns and improve the site
  • To fulfil legal obligations

We do not sell personal data. We do not share personal data with third parties for marketing purposes. We may share anonymised analytics data with analytics service providers.

Affiliate links

When you click an affiliate link to a casino operator, you are leaving this site and entering a third party’s website. Any data you provide to that operator — including registration details and payment information — is processed under that operator’s own privacy policy. We do not receive or process that data.

Affiliate tracking cookies may be set when you follow an outbound link. These are used to attribute commissions and are governed by the operator’s cookie and privacy practices.

Data retention

Contact form messages are retained for up to 12 months and then deleted, unless ongoing correspondence requires retention for longer. Anonymised analytics data is retained in aggregated form for site improvement purposes.

Your rights

Under UK GDPR, you have the right to:

  • Access personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of data we hold
  • Object to processing based on legitimate interests
  • Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, contact us via our Contact page.

Third-party links

This site contains links to external websites including casino operators and regulatory bodies. We are not responsible for the privacy practices of those sites. We recommend reviewing the privacy policy of any site you visit.

Changes to this policy

We may update this policy to reflect changes in our practices or legal requirements. When we make significant changes, we will update the “last reviewed” date at the top of this page.