Transparency
Affiliate disclosure
How this site is funded
UK Top Casino Ranks is free to use and is funded through affiliate marketing. This means that when a visitor clicks a link to a casino operator on this site and subsequently creates an account, we may receive a commission from that operator. This is a standard commercial model used by many comparison, review, and editorial websites.
The existence of affiliate relationships does not make this site a casino operator. We do not accept bets, hold funds, issue bonuses, operate games, or manage any aspect of player accounts on behalf of any listed operator.
How commission affects our editorial process
It does not. Our editorial reviews and comparison scores are produced independently of commercial arrangements. Operators are not given higher scores or more prominent placement in exchange for higher commission rates. An operator can only appear on this site if it holds a valid UK Gambling Commission licence and meets our minimum editorial standards.
If an operator scores poorly in a key area — such as terms transparency, responsible gambling tools, or site usability — that assessment is reflected in the published score regardless of its commercial relationship with this site.
What operators control independently
Each operator listed on this site controls its own terms and conditions, bonus structures, account policies, payment methods, withdrawal processing, game selection, and all other aspects of its service. None of these are managed, set, or influenced by this site.
Terms and offers displayed on this site reflect our review at the time of publication. Operators update their terms independently and without notifying us. Before registering with any operator, always read the operator’s current terms and conditions directly on their site.
Identifying affiliate links
Primary CTA buttons on casino cards and review pages (labelled “Visit operator” or similar) are affiliate links. They are clearly labelled and use the rel=“noopener sponsored noreferrer” attribute. Informational links within editorial text — such as links to operator licence details or regulatory bodies — are not affiliate links.
Your rights
You are under no obligation to use an affiliate link. You can visit any operator’s website directly by typing their address into your browser. Using a non-affiliate route will not affect the terms, offers, or services you receive from the operator.
Contact
If you have questions about our affiliate relationships or commercial arrangements, you can reach us via our Contact page.